Voyage Magique

For Christmas 2014, Burberry collaborated with Nexus Interactive Arts to provide an interactive mobile experience for visitors to the prestigious Printemps store in Paris.

Each year millions of visitors gather to see the beautiful creations Printemps creates in their world-famous festive window display. In 2014, they pushed the digital experience to an unprecedented interactive level.

The prototype we built for the project features all key components that made it into the final project, albeit a bit smaller.

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