Transformation City
IBM & APPLE

For IBM and Apple at the World of Watson event in Las Vegas, Interactive Arts have designed an Augmented Reality experience called Transformation City. MobileFirst is IBM’s suite of enterprise mobility solutions that deliver a complete environment to develop apps and enable engagements that are designed specifically for mobile users.

With this AR experience, Interactive Arts are exploring the possibilities of narrative storytelling in a platform which is more widely known for quick experiences.

The Transformation City experience showcases the awesome power of MobileFirst across three AR stories which are all set in different industries (Retail, Aviation, and Finance). Each industry is represented by its beautiful model island and a fully three-dimensional interactive story.






Recent Work